Walls, not booths
An art fair stand is a set of walls that must be flat, true and perfectly finished, because a painting hangs on them and the wall must disappear. There is nowhere to hide a bad joint when the surface next to it is worth six figures.
The VIP days are the fair
Most of what sells, sells before the public days open. Your stand has to be finished, cleaned and lit for the VIP preview, not for the first public morning. That moves every deadline forward by two days.
We are ten miles away
Our workshop is in Miami. A wall that needs repainting after a hang, a plinth cut to a new height overnight, a label wall reprinted because an artwork changed — during Art Basel these are same-day problems for us and week-long problems for a builder flying in.