A new floor plan for 2027
NY NOW has reorganised its Winter 2027 market into three destinations — Gift & Lifestyle, Home and Handmade — and Noted, the greeting card expo, co-locates within the show floor. Which destination you sit in changes your neighbours, and your neighbours change what your stand has to do to stand out.
Small stands, high density
A wholesale market is not a technology show: stands are small, close together and full of product. Vertical space is the only space you own. Shelving, lighting and a name readable down the aisle do more than any structure.
Manhattan decides your delivery, not your design
Delivery windows at the Javits Center are narrow and enforced, and the street limits the truck. We design around the crates: a structure that breaks into pieces one person can carry is worth more here than one that assembles slightly faster.